EFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS, John Foster

Judul/Title: Effective Writing Skills for Public Relations
Penulis/Writer: John Foster
Penerbit/Publisher: Kogan Page
Edisi/Edition: 2008
Halaman/Pages: 270
Dimensi/Dimension: 23x 15x 1 cm
Sampul/Cover: Paperbacks
Bahasa/Language: Inggris
Call No.: 808/Fos/E/C.1



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"John Foster's book is a 'how to' guide that gives solid grounding in the writing requirements of the PR business. I covers a lot of ground on a complex but rewarding subject."

Writing

"This book addresses the pitfalls that wind up editors, clients and PR managers alike."

PRWeek

To communicate effectively it is vital that our mode of communications is clear and concise. When conveying our message, the written word must contain all the elements of good writing - including style, sentence structure, choice of words and the way that they are used - to ensure that the message is understood as intended.

This fully updated fourth edition of John Foster's book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed i the public relations profession and for those who earn their living using their writing skills.

Offering advice on the basic principles of grammar as well as covering essential editing skills, Effective Writing Skills for Public Relations includes guidence on:

* Developing and policing a house style;

* Avoiding cliches and jargon;

* Editing skills;

* Ensuring readability;

* Writing press releases;

* Public speaking and speech writing;

* Proof correction marks;

* The legal issues facing writers.

This new edition also includes new information on developing an internet presence, writing and designing ezines, creating a good website, controling emails for maximum efficiency and setting up an online media centre.

Effective Writing Skills for Public Relations can be used as a continuous professional development plan. It is also recomended reading for students of the Chartered Institude of Public Relation (CIPR) diploma.

John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced printwork ranging from house journals and books to posters and brochures, plus speeches and presentations. A fellow of the Chartered Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal in 2003 for his "contribution and commitment to he effective use of the written word."

Series Editor: Professor Anne Gregory, FCIPR